Custom tools and workflows shaped around how your business actually works — not crammed into someone else’s template.
Off-the-shelf tools are built for everyone — which usually means they work for no one in particular. We build the opposite.
Every screen and every step is shaped around how your team already operates — not the other way around.
Every button earns its place. If your team won’t use it, we won’t build it. Less to learn, less to maintain.
You work with me, start to finish. The same person who scopes the build also ships it and trains your team. No account managers, no handoffs, no surprises.
Custom tools for the work you actually do. Each build is shaped around your team — pick what fits, leave what doesn’t.
See what actually matters.
One clean view of the numbers that actually run your business — pulled from the systems you already use. No more 14 tabs and a spreadsheet.
The repetitive work, handled.
Approvals, reminders, handoffs, onboarding checklists — running themselves quietly in the background, the way you’d run them by hand if you had time.
Stop re-typing the same data.
Connect the platforms you already pay for so information flows between them automatically — no more copying numbers between tabs or chasing CSVs.
Less admin, more doing.
Lightweight internal tools that turn a week of email threads into a few clicks — designed around your workflow, not a national chain’s template.
Three steps. No surprises. From first call to working system.
A 30-minute call. You walk me through how your team operates today, where you’re losing time, and what a better day actually looks like. I listen — no slides, no pitch.
You get a written blueprint — the recommended solution, scope of work, timeline, and exact price. If it’s a fit, we move forward.
I design and build everything around your team — workflows, dashboards, and integrations into the platforms you already use. You get hands-on training and a working system you can run with confidence on day one.
Short answers to the things most teams want to know before booking a call.
Every build is priced individually based on scope — you’ll get an exact number in your custom proposal after the discovery call, with no hidden fees, no add-ons, and no surprise invoices. Pricing is locked in before any work starts.
Timelines depend on scope, and your custom proposal includes a firm timeline before you commit to anything. You’ll see a working version to test along the way — no black box, no waiting in the dark.
It can — if you’d like. If you want to consolidate, I’ll pull your data out of your existing tools and migrate it into a custom build that replaces them entirely. If you’d rather keep your current stack and just fix the gaps it leaves behind, I’ll plug into what you already have. Most clients land somewhere in between — we figure out the right path on the discovery call.
Nope. Everything is designed for the operations and admin folks who actually run your business. I handle the technical side — you just use it.
A 30-minute discovery call, then a written proposal in your inbox within two business days. Once you approve the scope, we build — with weekly check-ins and a working version to test before launch.
Tell me what’s changing and I update or extend it. That’s the whole point of building it custom — it bends with your business instead of forcing your business to bend with it.
No. Each build is a one-time, fixed-price project. After launch, ongoing support is optional — pause or cancel whenever it stops being useful.
You walk me through how your team works today. I’ll send a custom proposal — scope, timeline, and exact price — within two business days.
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If the calendar doesn’t appear in a moment, email caleb@doorlab.io and we’ll get something on the books.
Prefer email? Reach me at caleb@doorlab.io and I’ll find a time that works.